ABOUT
PEPSI MUSIC LAB
PEPSI MUSIC LAB
Introducing Pepsi Music Lab, a new program from brand Pepsi designed to remove industry barriers, create new opportunities for artists, and shine a spotlight on the next generation of hip-hop superstars through a three-day academy and virtual summit.
For its inaugural year, Pepsi is teaming up with legendary producer and artist Pi'erre Bourne (collaborations with Kanye West, Playboi Carti and more) to select three of the most passionate and talented up-and-coming hip-hop artists to attend the Pepsi Music Lab Academy with intimate studio sessions led by Pi'erre.
The three artists selected to attend the academy will leave with an original track fully mixed, mastered, and released by Pi'erre Bourne and Pepsi.
To apply to be one of three selected artists to attend the Pepsi Music Lab Academy, artists can apply here with at least one original track and a video testimonial.
The brand is also hosting the Pepsi Music Lab Virtual Summit in February 2022 to share insights into how artists can take their music to new heights and provide actionable advice on brand building, securing artist representation, and more.
Pepsi Music Lab debuts this year as an annual program, using the brand's rich legacy in the music and entertainment industry to provide resources and opportunities for artists in underserved communities all over the country.
About PI'ERRE
About PI'ERRE
Pi'erre Bourne is one of the most innovative forces in the rap game today - an acclaimed producer, engineer and artist. He's produced Billboard Hot 100 hits like Playboi Carti's double-platinum smash "Magnolia," topped Billboard's Hot 100 Producer chart working with Lil Uzi Vert's Eternal Atake, and eventually became a GRAMMY® Award winning producer on Kanye West's Jesus Is King.
Praised by Complex for "redefining trap music," the 28-year-old artist/producer brings his creative integrity to a lo-fi yet high-energy sound that's emotionally powerful and entirely unpredictable. Outside of his award-winning work as a producer for some of today's hottest hip-hop artists, Pi'erre is also taking his own artistry to new heights with the drop of his long-awaited, critically acclaimed album The Life of Pi'erre 5, which was released through his own label, SossHouse and Interscope Records, and written, produced, engineered, and arranged all on his own with uncompromising originality.
